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Your commitment to help change outcomes for cancer patients is an admirable one, but we know that raising the funds to get there isn’t always easy. Especially when potential donors don’t know about the Journey, The Princess Margaret, or the life-saving cancer research that is supported when funds are raised.

Getting started early and letting people know why you’re embarking on your Journey will go a long way towards hitting your fundraising goals. That’s why we’ve created a few tips and tools to help you out.

If your friends or family would prefer to donate without using the internet, our offline donation forms are available here.


Start with a Self-Pledge

Did you know that participants who make a self donation when they register earn donations from their supporters up to 80% faster in their first three weeks? Kickstart your fundraising efforts with a self pledge of $50-$100 and set the bar for how much others should donate.


New: Raise Funds From Anywhere With Your QR Code

Collect donations in person and on the go with your custom Journey QR code. One quick scan will send friends, family and colleagues straight to your donation page! It’s the perfect portable fundraising tool. Search for yours below and then click download to save it to your device.
 

Reach Out

Share photos, tap into wider conversations, and go global with your connection to the cause.
  • Step 1: Tell everyone you know.

    Step 1: Tell everyone you know.

  • Step 2: Use all platforms.

    Step 2: Use all platforms.

  • Step 3: Make it personal.

    Step 3: Make it personal.

Share the Journey Event Video

Give your friends and family a preview of the magic of the Journey by sharing our 2025 event video with them, along with your own personal connection to the cause.
 
The Princess Margaret presents

The Princess Margaret presents

EXPERIENCE THE JOURNEY 2025

Share the Stats

Share some eye-opening stats and the impact of donations with your network. Show them exactly what they are investing in: a Journey that will help save more lives across Canada and around the world.

Use the stats and the downloadable document below in emails, on social, or in person to start conversations about fundraising. Remind potential donors that supporting a world leader in cancer care has a significant impact on their local hospitals as well.

 
  1. When supporting the Journey, you are advancing cancer care for patients across Canada and around the globe.
  2. When you support the Journey, you’re helping us accelerate life-saving cancer research.
  3. Thousands of Canadians will come together to support life-saving cancer research with every step at this year’s Journey.
  4. We walk or run together for our parents, siblings, friends, neighbours, and everyone who has ever been touched by cancer.

Show the impact of every donation

Use our research document to demonstrate the impact of fundraising dollars on the breakthroughs at The Princess Margaret that benefit cancer patients beyond the Greater Toronto Area and around the world.

Backgrounds

Use these backgrounds on Zoom, Microsoft Teams, or wherever else you can make a difference by supporting the Journey. Click these underlined links to download  image 1, image 2, image 3 or image 4.
 
 

Use the Social Toolkit

Use these custom social tools to get your message out there in a fun and engaging way. Don’t forget to use the hashtag #Journey2Conquer when posting on social so that we can see, support and reshare your Journey progress along the way!

Stick It to Your Social Stories
We all know a picture is worth 1000 words, add these one-of-a-kind Journey stickers to create interest and add meaning to every shareable moment. Simply search ‘Journey2Conquer’ on Instagram, Facebook, and TikTok to access our custom sticker pack.

 

Share Your Progress
Add this custom badge to your email signature and share fundraising progress with your supporters! It’s always attached if you have it linked, and it will continue to update your fundraising total in real time to show your friends and family how close you are to your goal.

View the setup instructions* for Participant Centre emails, Gmail, Outlook, and Facebook and LinkedIn.

*If you need help with your Participant Centre features, please contact us at [email protected].

 

Use Facebook Fundraising
It’s another great way to get your network behind your Journey. Plus, the tool is already built into the Facebook platform and easy to use. Click here to get started.

Note: Facebook can take up to six weeks to let us know the total amount fundraised. To ensure your efforts are reflected accurately on your personal fundraising page ASAP, please fill out this form.

*Funds will be listed as ‘Facebook Fundraiser’ on your honour roll.

If you have any questions at any time, please reach out to [email protected].

 

Offline Fundraising Tools

Do your friends and family prefer to donate without using the internet? Download our offline individual participant donation form here or team donation form here.

For other alternative ways to receive donations, check out our FAQ page.

 

You’ve Got This

If you don’t see a lot of traction after your initial ask, don’t let it get you down. Timing is everything and you may find that potential supporters are simply waiting to donate or need a reminder closer to the event date. And remember, we are always here to help. Reach out anytime by using the email or phone number below.

 

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