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Your commitment to help conquer a disease that affects us all is an admirable one, but we know that raising the funds to get there isn’t always easy. Especially when potential donors don’t know about The Journey, The Princess Margaret, or the life-saving cancer research that is supported when funds are raised.

Getting started early and letting people know why you’re embarking on your Journey will go a long way towards hitting your fundraising goals. That’s why we’ve created a few tips and tools to help you out.

All the resources you need to find fundraising success are below.

If your friends or family would prefer to donate without using the internet, our offline donation forms are available here.

Start with a Self-Pledge

Kickstart your fundraising efforts with a self-pledge of $50 or $100 and set the bar for how much others should donate.

Reach Out

Share photos, tap into wider conversations, and go global with your connection to the cause.
  • Step 1: Tell everyone you know.

  • Step 2: Use all platforms.

  • Step 3: Make it personal.

Share the Stats

Share some eye-opening stats with your network so they know exactly what they are investing in: a Journey that will help save more lives across Canada - and around the world. Use them in emails, on social, or to start conversations about fundraising. The more we remind people of just how important the cause is, the more they will want to contribute.
  • When supporting The Journey, you are advancing cancer care for patients across Canada and around the globe.

  • To date, The Journey has raised $13 million, directly supporting life-saving cancer research at The Princess Margaret.

  • Thousands of Canadians will come together to support life-saving cancer research with every step at this year’s Starlight Investments Journey to Conquer Cancer event.

  • We walk or run together for our parents, siblings, friends, neighbours, and everyone who has ever been touched by cancer.


Use these backgrounds on Zoom, Microsoft Teams, or wherever else you can make a difference by supporting The Journey.
Click these underlined links to download image 1, image 2, image 3 or image 4.

Use the Social Toolkit

Use these custom social tools to get your message out there in a fun and engaging way. Don’t forget to use the hashtag #Journey2Conquer when posting on social so that we can see, support and reshare your Journey progress along the way!

Stick It to Your Social Stories
We all know a picture is worth 1000 words, add these one-of-a-kind Journey stickers to create interest and add meaning to every shareable moment. Simply search ‘Journey2Conquer’ on Instagram, Facebook, and TikTok to access our custom sticker pack.
Wear Your Hat!
Use this Journey hat filter when sharing stories or reels about your Walk or Run. Tell people why you are participating and encourage them to donate. Using it is easy:
  1. Start an IG or FB story.
  2. Click ‘Browse effects’ and Search ‘Journey2Conquer’.
  3.  Add a donation link so supporters can click through (just copy and paste your personal fundraising page URL).
  4. Please tag us on IG: @Journey2Conquer and FB: @JourneyToConquerCancer”

From your phone, use these links (Instagram, Facebook) to add the filter to your story. Save the filter for quick access by clicking the bookmark icon beside the filter name.

Share Your Progress
Add this custom badge to your email signature and share fundraising progress with your supporters! It’s always attached if you have it linked, and it will continue to update your fundraising total in real time to show your friends and family how close you are to your goal.

View the setup instructions* for Participant Centre emails, Gmail, Outlook, and Facebook and LinkedIn.

*If you need help with your Participant Centre features, please contact us at

Use Facebook Fundraising
It’s another great way to get your network behind your Journey. Plus, the tool is already built into The Facebook platform and easy to use. Click here to get started.

Note: Facebook can take up to six weeks to let us know the total amount fundraised. To ensure your efforts are reflected accurately on your personal fundraising page ASAP, please fill out this form.

*Funds will be listed as ‘Facebook Fundraiser’ on your honour roll.

If you have any questions at any time, please reach out to


Offline Fundraising Tools

Do your friends and family prefer to donate without using the internet?

Download our offline individual donation form here or the Team donation form here.

For other alternative ways to receive donations check out our FAQ page.

Participant Centre Tips

Need help navigating your Participant Centre? Download this How-To document here or watch this helpful video.

You’ve Got This

If you don’t see a lot of traction after your first ask, don’t let it get you down! Timing is everything, and you may find that potential donors are simply waiting to donate or need a gentle reminder to make their contribution.

If at first you don’t succeed, don’t be afraid to try again! We are always here to help. Reach out anytime by using the email below or find more answers to fundraising questions here.



Join the Journey to Conquer Cancer.